{"id":32,"date":"2025-07-15T16:31:00","date_gmt":"2025-07-15T16:31:00","guid":{"rendered":"https:\/\/jemlit.com\/blog\/?p=32"},"modified":"2025-08-18T22:12:45","modified_gmt":"2025-08-18T22:12:45","slug":"apple-loses-ground-iphone-market-share-drops","status":"publish","type":"post","link":"https:\/\/jemlit.com\/blog\/apple-loses-ground-iphone-market-share-drops\/","title":{"rendered":"Apple Loses Ground: iPhone Market Share Drops to Five-Year Low of 25.4%"},"content":{"rendered":"\n<p>After ending 2024 with a 28% smartphone market share, 5.5% ahead of its biggest rival, Samsung, Apple\u2019s dominance in the smartphone landscape began to fade in 2025. The tech giant has been losing ground for four consecutive months, reaching a new multi-year low.<\/p>\n\n\n\n<p>According to data presented by our <a href=\"https:\/\/jemlit.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Jemlit.com<\/a> team, Apple\u2019s smartphone market share dropped to 25.4% in June, marking its lowest point in five years.<\/p>\n\n\n\n<div class=\"infogram-embed\" data-id=\"840651ea-05f1-48c4-a9e2-c36fc903e474\" data-type=\"interactive\" data-title=\"Apple smartphone market share\"><\/div><script>!function(e,n,i,s){var d=\"InfogramEmbeds\";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,\"script\",\"infogram-async\",\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Chinese Competition Is Eating into Apple and Samsung\u2019s Market Share in 2025<\/h2>\n\n\n\n<p>In January 2023, Apple climbed to the top of the smartphone market for the first time, thanks to the success of its premium iPhone models, especially the popular Pro versions.<\/p>\n\n\n\n<p>By focusing on high-quality features, seamless integration across its devices, and maintaining a loyal customer base, the U.S. tech giant outperformed its long-time rival, Samsung, which sells more mid-range and budget phones. Apple also managed supply issues more effectively and expanded its presence in key markets like India, further fueling its growth in the competitive smartphone landscape.<\/p>\n\n\n\n<p><strong>And while Apple remains the world\u2019s largest smartphone vendor, its market share began to shrink in 2025<\/strong>. According to data from StatCounter, Apple held a 27.78% market share in February, slightly down from the 28.34% it had in November 2024. That figure was just 1.4% below its all-time high of 29.2% from December 2021. But things went downhill from there.<\/p>\n\n\n\n<p>In March, the iPhone maker held 27.63% of the market, which slipped to 26.92% by the end of May. However, June brought the biggest month-over-month drop, with Apple losing nearly 1.5% of the market and ending the month at 25.47%. That pushed its total four-month decline to a significant 2.31%.<\/p>\n\n\n\n<p><strong>Apple\u2019s long-time rival, Samsung, was also in decline but suffered much smaller market share losses<\/strong>. Between February and June, Samsung\u2019s market share dropped by 1.08%, landing at 22.5%. While the two largest players in the smartphone market have been losing ground, Chinese competitors experienced the opposite trend.<\/p>\n\n\n\n<p>StatCounter data show that all three major Chinese smartphone vendors, Xiaomi, Oppo, and Vivo, grew their market shares by between 0.23% and 0.66%. On the other hand, Huawei was the only major Chinese player whose share dropped, falling by 0.25% during this period and continuing its long-running negative trend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apple Loses Ground in Asia, but Gains Market Share in Europe and the U.S<\/h2>\n\n\n\n<p>StatCounter also revealed some interesting regional insights into Apple\u2019s market share. <strong>While the tech giant lost 2.31% of the global smartphone market over four months, the trends vary significantly by region<\/strong>.<\/p>\n\n\n\n<p>In the United States, home to Apple\u2019s largest iPhone fan base, the company\u2019s market share grew by 0.69%, reaching 58.62% last month. The European market saw even stronger growth, with Apple now holding 34.4% of the region\u2019s smartphone market, up 1.15% from February.<\/p>\n\n\n\n<p>In contrast, Apple continued to lose ground in Asia, where its market share dropped by a notable 1.87% over the same period, falling to just 18.25%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After ending 2024 with a 28% smartphone market share, 5.5% ahead of its biggest rival, Samsung, Apple\u2019s dominance in the smartphone landscape began to fade in 2025. The tech giant has been losing ground for four consecutive months, reaching a new multi-year low. According to data presented by our Jemlit.com team, Apple\u2019s smartphone market share [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":34,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-32","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple iPhone Market Share Drops to Five-Year Lows<\/title>\n<meta name=\"description\" content=\"Apple\u2019s smartphone market share dropped to 25.4% in June, marking its lowest point in five years. 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